Branding
Branding is a term that’s thrown about rather loosely these days. Traditionally when you thought of branding, you thought of icons like the Michelin Man, the Morton Salt Girl, and the Pillsbury Doughboy. Today, most anything can be spoken of as a brand. Celebrities. Politicians. TV shows. Non-profit organizations. Destinations. Even ideas. When you get right down to it, a brand is simply how you feel about something. How do you feel about Coke vs. Pepsi? Disney vs. Universal Theme Parks? Kim Kardashian vs. Donald Trump? All these things evoke feelings and images in our minds. Starting with a logo right through a storyline, we can help you build your brand.
Video Production
Marketing In Color has years of video production experience, from commercials to corporate videos. We develop your concept, write the script, cast actors, and a whole lot more. Give us an idea of what you’re looking for and we’ll bring it to life.
EST Life Safety and Communications
Signature Tire & Auto Care
Web Development
Have you ever had a website built and had to pay an arm and a leg for every little update you wanted to make? Yeah, we hate that, too. That’s why we build websites with content-management-systems (CMS) built in. So you can make your own changes when and where you want them. Oh, don’t worry, we don’t leave you completely on your own (assuming you don’t know HTML from CSS). We deal with all the geek stuff and leave the content to you.
Blogging & Social Media
Don't know a Facebook from a Phone Book? Have a clue what RSS is for? Are you LinkedIn? Maybe you just don't give a tweet. Who has time for this stuff? We hear you. Actually, we hear for you. You know being social is important. You just don't have time for it, so we can do a lot of the heavy lifting on your behalf. Ignore social media at your own peril. Whether or not you participate, your customers are out there talking about you. We help you pay attention, engage with others online, and create content through blogging and social media to help you stay ahead of the pack.
Market Research
Are you satisfied with your business results or are you starting up a new business? Every business owner wants to build an ongoing, sustainable business. As simplistically clear as that goal is, how do you determine the best way to reach your ideal customer profitably. There are hundreds of marketing companies and marketing approaches, but how do you decide who you want to partner with? Do you need more bandwidth and a one-stop-shop for your marketing needs locally, regionally or nationally?
Marketing In Color starts with market research to understand your industry, who your competitors are and who the target audience is. We drill down into your business to identify who your core customer is, what their buying behaviors are, where they are and why they buy from you. This forms the foundation for setting a positioning strategy and marketing plan. Contact us to get started whether you are starting with a new business or working hard to optimize your business.
SEO, SEM, Internet Marketing
What kind of business do you operate? Whether you have a retail, services, or an ecommerce business, getting found and sought out is a common goal by all business owners whether your market is local, regional, or national. Just having a website is no longer adequate.
Search engine optimization (SEO) is a serious business. Every internet marketer and online business owner is doing whatever it takes to be on the top spot for their chosen niche. They all have one goal in mind, to get top listed. Though the objective is clear, finding a company that can help you accomplish getting top ranked is almost as difficult as understanding clearly what needs to be done to optimize getting qualified traffic directed to your business.
Marketing In Color can help you sort through all of the technical jargon and put together an understandable and affordable SEO plan to optimize your website, online and offline marketing initiatives, get you listed on hundreds of local sites and directories and move you towards a higher search ranking. Contact us to get started whether you are starting with a new business, new website or optimizing your current business and website.