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Marketing In Color, Inc.
111 S. Albany Ave.
Tampa, FL 33606

877.258.3771 Toll-free
813.258.3771 Tampa
813.464.7843 Fax

Investors / Other Inquiries
info@marketingincolor.com


From Traditional Marketing Services to Colorful Solutions

 

Do you know who (or where) your customers are? Do you know how to (or have time to) tweet, friend, like, follow, digg, yelp, share, or post to build up your online presence? Should you stick with traditional marketing channels that work or chase after the flavor-of-the-week new marketing technology that's yet to be proven?

All this innovation means lots of choices. Black and white thinking no longer works. You need to think beyond your boundaries. Most people call it thinking outside the box. We call it Marketing In Color - a concept-to-completion shop offering marketing research, creative services, internet marketing, and video production, as well as blogging and social media services.

Whether you need local, regional, or national reach, consider Marketing In Color your marketing-department-for-hire. Based in Tampa, Florida, we can work on your behalf no matter where you are, using Basecamp online project collaboration software.

Entries in Direct Mail (1)

Wednesday
Oct122011

Marketing In Color Direct Mail Programs … Not Your Ordinary Black & White Approach

The black and white, usual approach …
 

  1. I want to generate leads for my business
  2. You order a direct mail list from infoUSA™ or Sales Genie™ or some other list house.
  3. You find a printer to print your direct mail pieces.
  4. You create the direct mail piece and write the copy.
  5. You coordinate with the print company and send them the art work and direct mail list.
  6. The printer prints and mails the direct mail piece out.
  7. You wait and you wait for responses to come in.


The usual results …

After waiting for two weeks, you come to the conclusion that you are only getting 7 responses off of the mailing to 5,000 prospects.  I just spent $400 for the list and $3,500 to get 7 responses? What the &$@*&)$#@%! is going on here?
 
The reality …

This reminds us of a famous quote by Albert Einstein … “Insanity: doing the same thing over and over again and expecting different results.”

Marketing In Color's unusual approach …

Marketing In Color takes the usual approaches and beats them up and improves or reinvents them so that you don’t have to. Our direct mail process starts with a brighter, smarter approach.

  1. We ask you what you know, what you expect, and what you are willing to put into the project to achieve your expectations.  What are your objectives?
  2. We ask for you customer list, so that we can model or clone your customers, or better yet, your best customers to develop a smart, truly targeted prospect list within your trading area. We experience significantly higher response rates with modeled prospect lists.
  3. We assess your brand positioning and messaging to your target market.  We get to know your customers and how you communicate with them.  It may mean that the positioning may be wrong or your messaging is off, but we will give you a factual understanding of that and make recommendations to build a strong brand.
  4. We have print partners that will quickly and cost effectively execute the direct mail program on schedule and on budget.
  5. You give the go ahead, and the program is executed with precision and you get what we are expecting, and that is results!


For more information, contact us.

| by Authormarketingincolornews | DateWednesday, October 12, 2011 at 3:55PM
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