1. I want to generate leads for my business
2. You order a direct mail list from infoUSA™ or Sales Genie™ or some other list house.
3. You find a printer to print your direct mail pieces.
4. You create the direct mail piece and write the copy.
5. You coordinate with the print company and send them the art work and direct mail list.
6. The printer prints and mails the direct mail piece out.
7. You wait and you wait for responses to come in.

The usual results …

After waiting for two weeks, you come to the conclusion that you are only getting 7 responses off of the mailing to 5,000 prospects.  I just spent $400 for the list and $3,500 to get 7 responses? What the &$@*&)$#@%! is going on here?
 
The reality …

This reminds us of a famous quote by Albert Einstein … “Insanity: doing the same thing over and over again and expecting different results.”

Marketing In Color's unusual approach …

Marketing In Color takes the usual approaches and beats them up and improves or reinvents them so that you don’t have to. Our direct mail process starts with a brighter, smarter approach.

1. We ask you what you know, what you expect, and what you are willing to put into the project to achieve your expectations.  What are your objectives?
2. We ask for you customer list, so that we can model or clone your customers, or better yet, your best customers to develop a smart, truly targeted prospect list within your trading area. We experience significantly higher response rates with modeled prospect lists.
3. We assess your brand positioning and messaging to your target market.  We get to know your customers and how you communicate with them.  It may mean that the positioning may be wrong or your messaging is off, but we will give you a factual understanding of that and make recommendations to build a strong brand.
4. We have print partners that will quickly and cost effectively execute the direct mail program on schedule and on budget.
5. You give the go ahead, and the program is executed with precision and you get what we are expecting, and that is results!

For more information, contact us.

Marketing In Color recently produced a marketing video promoting EST's latest version of its industry-leading life safety detection family of products called Signature Series. Edwards, the maker of EST Life Safety products, distributes the video on DVD via its Strategic Partners and also on the web. Founded in 1872, Edwards (now a part of United Technologies) designs and manufactures state-of-the-art life safety technologies - installed everywhere from small multi-unit dwellings to many of the world's most famous landmark skyscrapers.
Marketing In Color oversaw the entire project from concept to completion, including scriptwriting, storyboarding, 3D graphics, video shoot supervision, and audio/video post-production supervision.

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Have junk that needs hauling in West Central Florida? Marketing In Color updated Dave's website (yes, it really is "Dave's" hauling service) with a complete overhaul of his website, targeting residential and commercial accounts. We even included some recycling tips and resources for Pinellas and Hillsborough County, Florida residents. Clean up your act already! ;-)

Madico

"Blogging is a critical part of search engine optimization," say Herb Young, Marketing In Color Vice President of Business Development. "Active websites make Google happy when determining page rank, and the easiest way to keep websites active is through the practice of blogging. Blogs also provide an excellent platform from which to push content through your Facebook Brand Page and Twitter."

For information about our blogging services, contact Marketing In Color.

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Marketing In Color, Inc. has just completed and launched a new website for The Sinclair Group - a Tampa, Florida-based General Contractor.  The site features a dynamic gallery of images to display the contracting firm's various projects which include new commercial construction, renovations, interior construction, and custom homes.

"We created a website simple in form and function to reflect the upscale design and quality of The Sinclair Group's level of craftsmanship," said Cheryl Parrish, President of Marketing In Color. "The site is built on a content management system (CMS) to make updating the site with new project images and listings a snap."

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Studio41b is a creative think tank of designers who develop themes and experiences for family entertainment centers, restaurants, bowling alleys, bars, and more. Marketing In Color developed its website on a content managed platform, allowing Studio41b to retain full control of its site's content.

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The Wilson Company in Manchester, Connecticut chose Marketing In Color to create its new website. Utilizing the site's content management system, owner Dan Wilson's firm can easily go into the site and update listings and a gallery of property images on its own.



Tampa, Florida – March 2, 2010 – Today interactive marketing firm Marketing In Color, Inc. announced immediate availability of the newest version of its widely successful online marketing system, LinkBox. Originally created to promote small businesses, the LinkBox system now gives each individual member of a sales organization a way to instantly create a targeted microsite that is co-branded to promote both the product or service, and that individual. The system includes unique functionality such as content management tools, direct response forms, easy-to-use referral system, social media integration, and convenient back end tracking and reporting. Marketing In Color launched a new website detailing the new product offering at www.marketingincolor.com.

LinkBox Case Study: Solamatrix, Inc.

LinkBox customer Solamatrix, Inc. a division of Singapore-based Novomatrix, specializes in the development and manufacturing of window films for commercial buildings, homes and motor vehicles. Solamatrix utilizes a worldwide network of thousands of dealers as the primary distribution method for its SUN-GARD™ film products.

Jeffrey Plummer, the company’s Senior VP of Sales, Marketing and Distribution said that when Solamatrix began to investigate the development of individual microsites for their dealers, it didn’t take long to recognize that doing so would be very expensive and time-consuming. Even when utilizing the resources of the company’s corporate parent, the proposition would still be cost-prohibitive.

According to Plummer, “When Marketing In Color introduced us to LinkBox, we immediately saw it as an ideal solution that was not only well within our budget parameters, but included valuable functionality and back end tracking and reporting capabilities that we knew we couldn’t get anywhere else.” Plummer was excited about the speed and efficiency with which the dealer sites could be up and running for his North American dealers, and how easy it would be to roll the program out in other languages for dealers in other countries.
Plummer added, “We believe LinkBox is a great conversion tool to get our dealers to switch from our competitors to SUN-GARD – even if it costs them a few pennies more. Using a co-branded microsite to promote their businesses certainly gives them a leg up, and it gives us a very strong loyalty play.”

LinkBox: Fast, Easy, Affordable

LinkBox is a subscription-based service and most clients pay just $10 per month, per user or less, depending on quantities. Subscription fees are calculated based on the total number of subscribers each month; the more subscribers, the lower the monthly cost for all subscribers within the organization. Most users are up and running with their new microsites in as little as 5 minutes.

About Marketing In Color

Marketing In Color, Inc. (MIC) was founded by marketing and advertising experts Cheryl and John Parrish in 1996, with a core focus on video and broadcast production. MIC began to excel in interactive marketing solutions and by 2001, had evolved into a full service interactive marketing firm serving a wide variety of industries throughout the U.S. including healthcare, education, financial, communications, manufacturing and others.

In 2002 MIC began to recognize the need for interactive marketing communications that were rich in production value and functionality, but more affordable and less time-consuming to produce than traditional offerings. In response to this very clear need, the company began to shift its service-based focus to developing its own products, and invested in the development of proprietary online technologies and processes.

Today, Marketing In Color is a dynamic and successful interactive marketing company driven by customer focus through deep competencies in marketing, interactive marketing technology, market research, and innovative solutions. MIC is headquartered in Tampa, Florida.

Contact:

Cheryl Parrish
President & CEO
Marketing In Color, Inc.

877.258.3771 x105

cparrish@marketingincolor.com

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