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Sunscape Brand Launch Sheds Light On New Window Film Product Line

2012-05-23T15:14:51Z

Madico, Inc., one of the world’s leading manufacturers of automotive, solar, safety and security window films, today announced the introduction of Sunscape® - its new premium line of residential and commercial designer window films. You can read the full press release here.

Marketing In Color was chosen to create the print and online marketing materials, for both end-user marketing and dealer recruitment.

EST Life Safety Solutions Featured in Trade Magazine Ads Created by Marketing In Color

2011-11-01T14:59:00Z

Marketing In Color produced a series of ads for EST products for parent company Edwards, one of the world's leading manufacturers of fire and life safety equipment with installations around the globe. This series of ads focused on the revolutionary inclusion of a carbon monoxide module in its state-of-the-art detectors, as well as its complete solutions for high-rise and multi-building campus installations.

(Hover over images below to scroll through ads)

Vigilant Life Safety Ads Created by Marketing In Color

2011-10-15T14:21:29Z

Vigilant manufactures and distributes a complete line of Control Panels, Detectors, Notification Appliances and accessories to meet life safety needs for properties throughout the world.

Marketing In Color prepared a series of ads for Vigilant for its parent company Edwards, directed at recruiting distributors to represent Vigilant products in the marketplace.

(Hover over images below to scroll through ads)

Marketing In Color Direct Mail Programs … Not Your Ordinary Black & White Approach

2011-10-12T19:55:37Z

The black and white, usual approach …

I want to generate leads for my business
You order a direct mail list from infoUSA™ or Sales Genie™ or some other list house.
You find a printer to print your direct mail pieces.
You create the direct mail piece and write the copy.
You coordinate with the print company and send them the art work and direct mail list.
The printer prints and mails the direct mail piece out.
You wait and you wait for responses to come in.

The usual results …

After waiting for two weeks, you come to the conclusion that you are only getting 7 responses off of the mailing to 5,000 prospects. I just spent $400 for the list and $3,500 to get 7 responses? What the &$@*&)$#@%! is going on here?

The reality …

This reminds us of a famous quote by Albert Einstein … “Insanity: doing the same thing over and over again and expecting different results.”

Marketing In Color's unusual approach …

Marketing In Color takes the usual approaches and beats them up and improves or reinvents them so that you don’t have to. Our direct mail process starts with a brighter, smarter approach.

We ask you what you know, what you expect, and what you are willing to put into the project to achieve your expectations. What are your objectives?
We ask for you customer list, so that we can model or clone your customers, or better yet, your best customers to develop a smart, truly targeted prospect list within your trading area. We experience significantly higher response rates with modeled prospect lists.
We assess your brand positioning and messaging to your target market. We get to know your customers and how you communicate with them. It may mean that the positioning may be wrong or your messaging is off, but we will give you a factual understanding of that and make recommendations to build a strong brand.
We have print partners that will quickly and cost effectively execute the direct mail program on schedule and on budget.
You give the go ahead, and the program is executed with precision and you get what we are expecting, and that is results!

For more information, contact us.

Marketing In Color Creates Life Saving Video for EST

2011-03-01T14:55:00Z

Marketing In Color recently produced a marketing video promoting EST's latest version of its industry-leading life safety detection family of products called Signature Series. Edwards, the maker of EST Life Safety products, distributes the video on DVD via its Strategic Partners and also on the web. Founded in 1872, Edwards (now a part of United Technologies) designs and manufactures state-of-the-art life safety technologies - installed everywhere from small multi-unit dwellings to many of the world's most famous landmark skyscrapers.

Marketing In Color oversaw the entire project from concept to completion, including scriptwriting, storyboarding, 3D graphics, video shoot supervision, and audio/video post-production supervision.

Marketing In Color Does Some Heavy Lifting For New Website

2010-11-14T19:21:37Z

View The Dave's-A-Haulin' Live Website

Click image to enlarge

Have junk that needs hauling in West Central Florida? Marketing In Color updated Dave's website (yes, it really is "Dave's" hauling service) with a complete overhaul of his website, targeting residential and commercial accounts. We even included some recycling tips and resources for Pinellas and Hillsborough County, Florida residents. Clean up your act already! ;-)

"Film Clips" Blog Aims To Shed Light Through SUN-GARD Window Film and Its Dealer Network

2010-10-29T19:29:00Z

Madico Window Film (formerly Solamatrix) has launched an online blog called "Film Clips," produced and curated by Marketing In Color (Tampa, Florida). The goals of the blog are two-fold. One is to feature interesting stories about window film and the positive impact it can have in automotive and architectural applications. The other is to feature Madico's many field installers who sell and install Madico's SUN-GARD brand. The blog is an adjunct to the previously released, SUN-GARD website, that was also produced by Marketing In Color.

"Blogging is a critical part of search engine optimization," say Herb Young, Marketing In Color Vice President of Business Development. "Active websites make Google happy when determining page rank, and the easiest way to keep websites active is through the practice of blogging. Blogs also provide an excellent platform from which to push content through your Facebook Brand Page and Twitter."

For information about our blogging services, contact Marketing In Color.

Marketing In Color Launches Website For "The Sinclair Group" General Contractors

2010-10-25T13:28:38Z

View The Sinclair Group Live Website

Click images to enlarge

Marketing In Color, Inc. has just completed and launched a new website for The Sinclair Group - a Tampa, Florida-based General Contractor. The site features a dynamic gallery of images to display the contracting firm's various projects which include new commercial construction, renovations, interior construction, and custom homes.

"We created a website simple in form and function to reflect the upscale design and quality of The Sinclair Group's level of craftsmanship," said Cheryl Parrish, President of Marketing In Color. "The site is built on a content management system (CMS) to make updating the site with new project images and listings a snap."

Marketing In Color Gets Creative With Studio41b Website

2010-06-15T21:22:00Z

View The Studio41b Live Website

Click images to enlarge

Studio41b is a creative think tank of designers who develop themes and experiences for family entertainment centers, restaurants, bowling alleys, bars, and more. Marketing In Color developed its website on a content managed platform, allowing Studio41b to retain full control of its site's content.

Marketing In Color Develops Website For Connecticut Real Estate Firm

2010-04-14T20:53:00Z

View The Wilson Company of Connecticut Live Website

Click images to enlarge

The Wilson Company in Manchester, Connecticut chose Marketing In Color to create its new website. Utilizing the site's content management system, owner Dan Wilson's firm can easily go into the site and update listings and a gallery of property images on its own.