LinkBox™ Online Marketing System Now Available to Individual Members of Large Sales Distribution Channels
LinkBox Microsites Fuel Acquisition, Retention and Growth More Affordably Than Ever Before
Tampa, Florida – March 2, 2010 – Today interactive marketing firm Marketing In Color, Inc. announced immediate availability of the newest version of its widely successful online marketing system, LinkBox. Originally created to promote small businesses, the LinkBox system now gives each individual member of a sales organization a way to instantly create a targeted microsite that is co-branded to promote both the product or service, and that individual. The system includes unique functionality such as content management tools, direct response forms, easy-to-use referral system, social media integration, and convenient back end tracking and reporting. Marketing In Color launched a new website detailing the new product offering at www.marketingincolor.com.
LinkBox Case Study: Solamatrix, Inc.
LinkBox customer Solamatrix, Inc. a division of Singapore-based Novomatrix, specializes in the development and manufacturing of window films for commercial buildings, homes and motor vehicles. Solamatrix utilizes a worldwide network of thousands of dealers as the primary distribution method for its SUN-GARD™ film products.
Jeffrey Plummer, the company’s Senior VP of Sales, Marketing and Distribution said that when Solamatrix began to investigate the development of individual microsites for their dealers, it didn’t take long to recognize that doing so would be very expensive and time-consuming. Even when utilizing the resources of the company’s corporate parent, the proposition would still be cost-prohibitive.
According to Plummer, “When Marketing In Color introduced us to LinkBox, we immediately saw it as an ideal solution that was not only well within our budget parameters, but included valuable functionality and back end tracking and reporting capabilities that we knew we couldn’t get anywhere else.” Plummer was excited about the speed and efficiency with which the dealer sites could be up and running for his North American dealers, and how easy it would be to roll the program out in other languages for dealers in other countries.
Plummer added, “We believe LinkBox is a great conversion tool to get our dealers to switch from our competitors to SUN-GARD – even if it costs them a few pennies more. Using a co-branded microsite to promote their businesses certainly gives them a leg up, and it gives us a very strong loyalty play.”
LinkBox: Fast, Easy, Affordable
LinkBox is a subscription-based service and most clients pay just $10 per month, per user or less, depending on quantities. Subscription fees are calculated based on the total number of subscribers each month; the more subscribers, the lower the monthly cost for all subscribers within the organization. Most users are up and running with their new microsites in as little as 5 minutes.
About Marketing In Color
Marketing In Color, Inc. (MIC) was founded by marketing and advertising experts Cheryl and John Parrish in 1996, with a core focus on video and broadcast production. MIC began to excel in interactive marketing solutions and by 2001, had evolved into a full service interactive marketing firm serving a wide variety of industries throughout the U.S. including healthcare, education, financial, communications, manufacturing and others.
In 2002 MIC began to recognize the need for interactive marketing communications that were rich in production value and functionality, but more affordable and less time-consuming to produce than traditional offerings. In response to this very clear need, the company began to shift its service-based focus to developing its own products, and invested in the development of proprietary online technologies and processes.
Today, Marketing In Color is a dynamic and successful interactive marketing company driven by customer focus through deep competencies in marketing, interactive marketing technology, market research, and innovative solutions. MIC is headquartered in Tampa, Florida.
Contact:
Cheryl Parrish
President & CEO
Marketing In Color, Inc.
877.258.3771 x105
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