Pitney Bowes Hires MIC To Produce Online Animated Product Demos
Marketing in Color provides ongoing marketing and development support to Pitney Bowes, the global leader of integrated mail and document management solutions. As part of its continuous effort to introduce new and innovative products and services to the marketplace, the client asked MIC to produce series of online product demonstrations to promote its new online suite of postage management services.
The product demos were produced in Adobe Flash and MIC created a graphics package to highlight and bring attention to certain items in the demo, such as glows, scrolling features and other visual indicators to help make the demo experience highly intuitive and understandable. A professional voiceover talent and recording studio were utilized to maintain a high production level and quality.
At the heart of the demonstrations is a general overview of the online postage management system. Additional modules focusing specifically on individual features of both the client’s and their 3rd-party vendor’s products will be produced in the near future at a streamlined cost.
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