1. The parent company or organization licenses LinkBox technology from Marketing In Color.
2. Marketing In Color works with the company to produce the templates that will be used by each member of the company’s team to create their own individual co-branded microsites.
3. Marketing In Color also works with the company to re-skin the back end of the LinkBox system (tracking & reporting) with the company’s branding.
4. The company promotes the system to its team (the company can license LinkBox and resell to the team – and include a markup, if desired – or the program can be set up so that each team member pays Marketing In Color directly).
5. Each team member goes to an online signup page and generates a custom microsite.

Team members can be employed or independent of the parent company. The important distinction is that they work independently from the parent company, having a high level of autonomy to create their own success.

The functionality of each microsite is tied directly to the team member who has generated his or her own site. For example, requested appointments and inquiries go straight to that individual. Referrals that are made through a team member’s microsite include a link back to the same team member’s microsite. These tools encourage and empower team members to use and promote their microsites in whatever creative ways they can.

Marketing In Color provides online support to individual team members, to help them use and promote their microsites most effectively.

We always use the term microsite, not website, when talking about LinkBox. Our marketing white paper does a good job of explaining the microsite concept. You can download the current version here.

Websites conjure up thoughts of a long, laborious process associated with launching a site. Initial design and concepting, content collection, text writing, approval processes, finding a host, purchasing a domain, etc.

The LinkBox system already exists, and only involves a straight-forward process of customizing or re-skinning it for your company’s use.

A LinkBox microsite can be signed up for and ready for use by the team members in less than 5 minutes.

1. System development to enable instant creation of multiple microsites (by team members) branded to the parent company.
2. Development of one or more microsite templates, depending on the parent company’s needs.
3. Development of self-provisioning team members' experience. Team members who signup for a microsite can do so in less than 5 minutes, without any interaction with the parent company.

1. Welcome message – Editable by user.
2. Co-branded URL - www.parentcompanydomain.com/username
3. Appointment Request Form – with offer content that is editable by user.
4. Information Request Form.
5. Refer-A-Friend form – an offer can be manually included by Marketing In Color, by request of the parent company.
6. Social Media Integration – Facebook and Twitter.
7. Activity Alerts - via email and/or SMS text.

• Online support portal offering:
  • Quick Start slideshow of the program.
  • Promotions slideshow describing all the ways dealers can promote their microsites.
  • Management slideshows that describe how to use the dashboard reporting features and how to update microsite content.
  • Feedback form.

• Dashboard with at-a-glance views of the latest activity including:
  • Page (microsite) Views
  • Appointment Requests
  • Feedback (Questions Asked)
• Referrals Made
• Simple status updates on interactions with respondents
• Ability to retrieve history of all interactions

In the past, creating an individually-branded microsite for every member of a large sales organization would have been very costly and labor-intensive.

Marketing In Color has invested in the development of a sophisticated, proprietary system that streamlines all the effort. We work with each of our client companies to personalize the system and once it’s ready to go, the company’s individual team members can create their own microsites on the fly. Most are up and running within 5 minutes!

Users can sign up quickly, because so little is required to start using the system. This is a HUGE advantage, because requiring too much content can be a barrier to entry. These are the items the sales form asks for:

1. Contact information – Name, phone, email, etc.
2. Upload a photo – this can be a photo of an individual, a company logo, or some other representative image of their choosing.
3. Days of operation.
4. Display name – this can be an individual’s name or the name of a company.
5. Choose a web address. Because the domain is established by the parent company, the team member need only decide what they wish to add to the end of the existing URL. www.PARENTCOMPANYDOMAIN.com/USERNAME
6. Choose A Password – This is the password they’ll use to sign in for back-end reporting.
7. Choose a template.
8. Agree to the End-User License Agreement.