President & CEO
Cheryl Parrish has owned and operated successful marketing firms for more than 20 years and has a proven track record in all areas of marketing, advertising, strategic planning, client management, account service and business operations. Cheryl has worked closely with a wide variety of clients in virtually every industry type, and holds executive responsibility for MIC’s day-to-day operations.
Vice President, Creative Services
John Parrish has 25 plus years of experience in advertising and marketing for clients including Super Kmart, Outback Steakhouse, GTE, Dollar Rent A Car, Home Shopping Network, General Nutrition Centers, and many others. John manages MIC’s creative and production teams and is responsible for creative and innovation development, design, and integration of offline and online communication technologies.
Vice President, Strategic Development
Herb Young is the research guru. He has developed, conducted and delivered an extensive variety of business, market, brand, consumer and new product research for several well known Fortune 1000 companies. For a couple of these companies, he started and built market research, database and direct marketing functions. In building and executing corporate direct marketing or research strategies, he often had to meet the tactical needs of corporate wholesale and retail customers. Herb is responsible for market research, analysis, marketing planning and integration strategies for MIC.
Director of PR & Social Media
Jen is a social media expert and public relations professional with more than 17 years of media writing experience. She has owned a successful social media marketing and public relations firm, taught in the Communication Department at the University of Tampa, and she has been a TV newsroom manager for award-winning stations in several markets including Tampa. For clients, Jen creatively and strategically combines the power of marketing, social media, and public relations to help them build relationships and increase brand awareness.
Junior Account Executive
Tyler Freriks is a recent graduate from USF’s MBA program and has a true passion for marketing, branding and building relationships. Tyler has held marketing positions within multiple industries, including non-profit and restaurant, as well as owned her own graphic design and social media consulting businesses.
Senior Graphic Designer
Jeff has 35 plus years of experience developing award-winning design and brand development in mar/com, sales promotion and business for a wide variety of industries in retail, financial, healthcare, entertainment, manufacturing and real estate. Jeff supports with creative development and digital design for the firm.
Alan is an ambitious and forward-thinking professional with an unwavering commitment to identify opportunities and follow them through to fruition. He has the proven ability to improve quality or condition while reducing expense, and is consistently able to positively influence team members and drive company vision.
Edd has worked as a web developer for more than 15 years. His strong personal desire to learn and understand how things work has always pushed him to learn new things, and constantly extend his skillset. A nerd from way back who's able to communicate technical concepts and ideas in a nontechnical way to keep clients and coworkers alike involved and engaged in a project from start to finish.
With more than 15 years of media and franchise experience, Bobbi helps national franchises and local franchisees efficiently market their brands. She handles strategic media evaluation and buying for all media including radio, television, oudoor and print for Marketing In Color. As a franchise owner herself, Bobbi knows first hand the pains of franchise marketing and brings that perspective to our franchisee clients. She oversees our national network of local media planners/buyers to make sure the franchisees get the best solution for their money.
Brianna “Brie” Slowik, Marketing In Color’s Traffic Coordinator, is a recent graduate from the University of Florida with a degree in Public Relations. Also an integral part of MIC’s social media and media buying teams, Brie has a passion for maintaining an efficient and streamlined workflow within the office.
Russ writes blogs and other website content for the clients of MIC. He combines his years of experience owning and operating a small business, an insider’s understanding of and empathy for those who are bitten by the entrepreneurial bug, and a love of language and “wordsmithing,” in a mix that helps a business communicate its mission and message most effectively.