About Us

Marketing In Color (MIC) was founded by marketing and advertising experts Cheryl and John Parrish in 1996, with a core focus on video and broadcast production. MIC began to excel in interactive marketing solutions and by 2001, had evolved into a full service interactive marketing firm serving a wide variety of industries throughout the U.S. including healthcare, education, financial, communications, manufacturing and others.

In 2002 MIC began to recognize the need for interactive marketing communications that were rich in production value and functionality, but more affordable and less time-consuming to produce than traditional offerings. In response to this very clear need, the company began to shift its service-based focus to developing its own products, and invested in the development of proprietary online technologies and processes.

Today, Marketing In Color is a dynamic and successful interactive marketing company headquartered in Tampa, Florida.

Executive Management

 

Cheryl Parrish
Co-Founder / President & CEO

Cheryl Parrish has owned and operated successful marketing firms for more than 20 years and has a proven track record in all areas of marketing, advertising, strategic planning, client management, account service and business operations. Cheryl has worked closely with a wide variety of clients in virtually every industry type, and holds executive responsibility for MIC’s day-to-day operations.

 

John Parrish
Co-Founder / Vice President, Creative Director

John Parrish has 25 plus years of experience in advertising and marketing for clients including Super Kmart, Outback Steakhouse, GTE, Dollar Rent A Car, Home Shopping Network, General Nutrition Centers, and many others. John manages MIC’s creative and production teams and is responsible for creative and innovation development, design, and integration of offline and online communication technologies.

 

Herb Young
Partner / Vice President

Herb Young is the research guru. He has developed, conducted and delivered an extensive variety of business, market, brand, consumer and new product research for several well known Fortune 1000 companies. For a couple of these companies, he started and built market research, database and direct marketing functions. In building and executing corporate direct marketing or research strategies, he often had to meet the tactical needs of corporate wholesale and retail customers. Herb is responsible for market research, analysis, marketing planning and integration strategies for MIC.