LinkBox™ > American Seniors Association
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ASA Email Blast Landing Page
The initial email blast sent by ASA's partner, Tea Party Patriots on behalf of ASA went to approximately 1.5 million TPP members. Recipients were invited to click the email's link that brought them to this LinkBox landing page for more information. Interested parties were then invited to click through to the ASA site for immediate signup, or could fill out a form on the landing page to join a reminder mailing list to consider joining later. The landing page (microsite) strategy helped ASA present a focused message, without the distractions of a full-blown website, while tracking and measuring onilne activity specific to this campaign.
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ASA Refer-A-Friend Landing Page
In the days following the initial email blast, a second email was sent from ASA to those who had signed up. Interested parties were able to click through to a landing page that had the singular purpose of encouraging new members to refer their friends to ASA. All activity on the landing page was tracked and measured using LinkBox analytics.
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ASA Refer-A-Friend Form
The LinkBox Refer-A-Friend form allows users to refer ASA to as many friends as they wish, simultaneously. The referrals arrive via email from the email address of the referring person, making the email trustworthty and avoiding spam filters.
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ASA Reminder Email
For those Tea Party Patriots members who weren't ready to join ASA with the original email blast, a reminder email was sent with a link to this LinkBox landing page. It was included as part of a newsletter and once again encouraged receipients to click through and join at the ASA website.